We Are Developing The Sustainable Tourism Of Tomorrow.
Tourism 4.0 initiative is the story of success about how the collaboration between business and universities has led to the largest R&D project in the history of Slovenia focused on tourism and is now influencing the development in the country in different sectors.
Since the early beginnings people have been travelling. Tourism industry has always been adapting to social and technological development. Nowadays, in the era of digitalisation it is facing a new challenge. There are many initiatives around the world dealing with it.
Instead of the tourist, Tourism 4.0 ecosystem puts local inhabitants and their quality of life in the centre and all other stakeholders around them. Within this frame, we are developing a system with innovative tokens, secure digital IDs and other disruptive tools, in which at least part of the data and profit is shared with the local communities.